On June 26 at 3 p.m., Kultūros fabrikas invites cultural representatives, creators, and young businesses to participate in a practical entrepreneurship seminar entitled "Once Again About Scent Marketing: A Short-Term Trend or a Powerful Communication Medium?"

The seminar will be led by Edita Vygelytė, producer of original perfume brands and educator in perfume culture.

The possibilities of scent marketing (also known as aroma marketing, olfactory marketing, or scent marketing) have been discussed in the Lithuanian market for more than a decade, but we still cannot point to many successful and exemplary examples of scent marketing. The olfactory positioning of goods, services, and objects lags significantly behind positioning through text and images, with this particularly effective means of stimulating the consumer experience being considered unnecessary.

According to user experience research, a unique olfactory brand identity helps businesses retain up to 84% of repeat customers, improves the customer experience by 70%, and provides an opportunity to increase business revenue by up to 20%.
It is predicted that soon the olfactory logo of a brand will be as relevant as the visual one, and the olfactory (smell) experience will rapidly integrate into virtual space with the help of innovations.

In these practical/experiential workshops, we will explore the broad and untapped possibilities of aroma positioning and consumer emotional loyalty building through a well-constructed brand olfactory identity.

– The system of brand archetypes according to Carl Jung and Carol S. Pearson / Margaret Mark ("The Hero and the Outlaw," 2001). Old, good, effective!
– What scent marketing tools are already available on the Lithuanian market? Also – striking examples of olfactory identity and aroma marketing in the Lithuanian and global context.
– How to identify and construct a brand's olfactory identity without falling prey to destructive subjective interpretations and the influence of perfumery trends?
– A practical session on refining olfactory identity, using a system of 12 archetypes for brands and olfactory tools – perfume molecules (individual perfume ingredients), synthetically recreated aromas of deconstructed bouquets of wine scents, and conceptual perfume creations.
– All questions in the fields of olfactory literacy and perfumery culture that you have not found answers to elsewhere. 

Registration: https://docs.google.com/forms/d/e/1FAIpQLScuP0xiXmor2XSLCZBQv44bvd-KkTF6AxUWPpq1JFP9eEZPjQ/viewform

The Culture Factory invites cultural representatives, creators, and young entrepreneurs to participate in a practical entrepreneurship seminar, "KUFA | IMPACT ON IMPACT," on May 29 at 4 p.m.

For several years now, research and design agency The Critical has based its activities on the desire to create a positive and measurable impact. During this period, the agency has accumulated valuable experience and insights. The seminar "KUFA | IMPACT ON IMPACT" is a continuation of this journey – during the seminar, participants will be introduced to impact as a phenomenon. The difference between performance results and impact will be discussed, the importance of context will be analyzed, and impact measurement will be presented as a strategic, competitive, and motivational tool for organizations and brands.

Registration: https://docs.google.com/…/1wDNaEgV5cA8P10nn7V3H9s2…/edit

Jonas Liugaila is a partner and design strategist at The Critical, a research and design agency. The agency works with both business and social challenges to achieve measurable impact. The agency's portfolio includes place-making, change management, impact measurement projects, and the creation of university, city, and district identities based on the principle of influence, as well as the renewal or creation of brands of various scales, online platforms, and user experience and design for websites. cities, or districts, and cases of redesigning or creating brands of various scales, user experience and design of online platforms and websites, service experience design, etc.

In terms of social activities, Jonas is a member of the board of the International Design Council, of which the Lithuanian Design Association is a member.

His experience includes dozens of creative workshops, presentations at international conferences in Europe, the US, and Asia, and participation in national and international design award juries.

The seminar will take place at the Culture Factory CONFERENCE HALL A (first floor). Duration: 2.5 hours.

This time, KUFA Monday Coffee features coffee and future creativity. Technology is increasingly entering the world of creativity, but will it replace creators or become their partners in creativity?

On April 7 at 10:00 a.m., KUFA residents invite you to an open discussion about the role of artificial intelligence (AI) and extended reality (XR) technologies in creativity. XR is a general term that encompasses virtual (VR), augmented (AR), and mixed reality (MR) technologies, which allow for the creation of entirely new forms of artistic expression. XR is a general term that encompasses virtual (VR), augmented (AR), and mixed reality (MR) technologies, which enable the creation of entirely new forms of artistic expression.

This Monday, we will meet with two creators and practitioners from the KUFA community:

Darius Šoparas, CEO of Synaptic AI, will share his insights on how AI can inspire, complement, or even take over some creative functions.

Mantas Pronckus, head of Play Life Creative Studio, will talk about the application of XR technologies in creativity – from interactive stories to virtual reality films.

We welcome everyone who is interested in creativity, technology, or simply wants to learn how the world changes when art and science come together.

How to ensure that your business finances work in your favor? 

The Culture Factory invites cultural representatives, creators, and young businesses to participate in a practical entrepreneurship seminar, "KUFA | Effective Money Management: How to Create a Sustainable Money Management Strategy for Your Business," on April 29 at 3 p.m.

Cash management is one of the most important conditions for business success. Even profitable companies can face financial difficulties if money is not managed effectively. In this practical workshop, you will learn clear and applicable rules for structuring your company's finances and planning income, expenses, and investments.
What will you learn and discover? 

 How to implement cash management procedures and financial discipline
Company cash reserve formula: how much financial security is needed according to the X-day principle?
How to calculate and optimize key sources of cash?
Profit distribution algorithm: how much to allocate to dividends and how much to reinvest?
Tax optimization: are you really not overpaying?

Registration is limited gabriele@kulturosfabrikas.lt

 Lecturer: Rūta Ūsaitė-Duonielienė – financial expert and business mentor who helps business owners clearly understand and effectively manage cash flows.

The practical seminar will take place at the STUDIJA 2A Culture Factory (second floor). Duration: 3 hours.