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Marketing doesn't work. TikTok is pointless. Is that really true?

15 September 2026 16:30

Free

The Culture Factory invites cultural representatives, creatives, and young entrepreneurs to participate in a hands-on entrepreneurship workshop “Marketing Doesn’t Work. TikTok Is Pointless. Is That Really True?” on September 15 at 4:30 p.m. at Kultūros fabrikas
(Conference Hall A, first floor).

Registration (confirmed immediately upon registration) https://forms.gle/34tqGqt19U8wC7sQ9

The seminar will cover how consumers make decisions, what determines the effectiveness of advertising, and how the attention economy works.

We will also explore why we shouldn’t be quick to blame TikTok’s algorithm and how to take advantage of the platform’s capabilities to create effective content.

“We don’t need marketing.” Indrė Razbadauskaitė-Venskė has been working in marketing for more than 10 years. She is a lecturer at LCC, ISM, and the Vilnius University Business School; a marketing strategist and business consultant; chair of the Klaipėda chapter of LiMA; founder of “Don’t Let Go of Your Dream,” coordinator of the Kultūros fabrikas mentoring program, mentor for small (solo) businesses, TEDx speaker, and creator of the podcast “Branded Minds.”

For 45 minutes, we’ll discuss:
“Advertising doesn’t work.” Or maybe we simply don’t understand how people make decisions?
The attention economy: why most communication never even gets a chance to be evaluated.
“I don’t fall for advertising.”
What do cognitive biases tell us about this?
Why rational arguments don’t always win out.
What can we learn about effective communication from consumer behavior and neuromarketing?

“TikTok is stupid.” Is that really true? Emanuelis Kamarauskas has many years of experience developing startups and brands. Today, he heads the social media agency “Panama Agency,” which has created numerous success stories in Lithuania and internationally and became the first agency in the Baltic states to receive an official “TikTok Success Case” recognition with the international brand RT TAX, which operates in 11 countries. “Panama Agency” also helped “Cannumo,” named “Startup of the Year,” rise to prominence, having worked with the company for a year from day one.

During this 45-minute session, we’ll discuss:
Why is it so easy to blame the algorithm?
Why is “TikTok isn’t right for us” one of the most costly phrases in marketing?
How organic content quickly reveals the truth.
How to create content that works.

Location: Kultūros fabrikas, Conference Room A (first floor), September 15 at 4:30 p.m. Photography will be permitted during the event.

Marketing doesn't work. TikTok is pointless. Is that really true?

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Private screening of the film "Dominykas the Horse's Journey to the Stars" for the KUFA community and a meet-and-greet with the filmmakers

05 February 2026 17:00

Let’s celebrate together—Klaipėda has talented filmmakers, and great Lithuanian cinema isn’t limited to the capital.

On January 16, an exceptional film hit Lithuanian theaters—“Dominykas the Horse’s Journey to the Stars,” the first full-length 3D animated film produced in the history of independent Lithuania.

We are especially pleased that this film was made in Klaipėda, at the Culture Factory, and that the KUFA resident team “Play Life Creative Studio” worked on it.

On February 5 at 5:00 p.m., we invite the KUFA community to a private film screening in the Kultūros fabrikas movie theater.

Before the screening, Mantas Pronckus, the director of Play Life Creative Studio, will briefly discuss the filmmaking process, the challenges involved, and how the project—which is now being shown in theaters across Lithuania—got its start in Klaipėda.

Although *Dominykas the Horse’s Journey to the Stars* is an animated film, its story is not intended solely for children. The film’s main message is simple and universal—love requires neither wealth, nor strength, nor precious stones. True love is warm and can protect you even on the coldest days.

Culture Factory, movie theater
February 5
5:00 p.m.

This invitation is extended to the KUFA community and its family members.

Let’s get together and celebrate what’s #MadeInKlaipėda

Private screening of the film "Dominykas the Horse's Journey to the Stars" for the KUFA community and a meet-and-greet with the filmmakers

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Screening of Sketches from the "Young Theater Days" Festival

08 August 2026 14:00

Free

𝐉𝐢𝐬 𝐯𝐞̇𝐥 𝐚𝐭𝐞𝐢𝐧𝐚 𝐢̨ 𝐊𝐥𝐚𝐢𝐩𝐞̇𝐝𝐚̨. 𝐈𝐫 𝐯𝐞̇𝐥 𝐩𝐚𝐥𝐢𝐤𝐬 𝐬𝐚𝐯𝐨 𝐬𝐩𝐚𝐥𝐯𝐚̨

From August 5–8, the 14th𝐉𝐚𝐮𝐧𝐨 𝐭𝐞𝐚𝐭𝐫𝐨 𝐝𝐢𝐞𝐧𝐨𝐬 returns to the city to infuse it with new ideas, creative encounters, and yet-to-be-discovered stories of theater.

For the four days of the festival, the city will become a place for experimentation: directors’ ideas will come together with actors, set designers, composers, and other performing arts creators. From these encounters will emerge something that cannot be planned in advance—four unique theatrical sketches.

Directors participating in the festival:
𝐀𝐠𝐧𝐞̇ 𝐌𝐚𝐭𝐮𝐥𝐞𝐯𝐢𝐜̌𝐢𝐮̄𝐭𝐞̇, 𝐃𝐚𝐫𝐢𝐮𝐬 𝐆𝐮𝐦𝐚𝐮𝐬𝐤𝐚𝐬, Uršulė Bartoshevich𝐢𝐮̄𝐭𝐞̇ and 𝐍𝐚𝐮𝐛𝐞𝐫𝐭𝐚𝐬 𝐉𝐚𝐬𝐢𝐧𝐬𝐤𝐚𝐬.

𝐅𝐈𝐍𝐀𝐋𝐈𝐍𝐈𝐒 𝐄𝐒𝐊𝐈𝐙𝐔̨ 𝐏𝐀𝐒𝐈𝐑𝐎𝐃𝐘𝐌𝐀𝐒 – 𝐫𝐮𝐠𝐩𝐣𝐮̄𝐜̌𝐢𝐨 𝟖 𝐝. Come see what these creative explorations will turn into!

𝐉𝐓𝐃 𝐞𝐬𝐤𝐢𝐳𝐚𝐬 𝐈: 2:00 p.m. at the ARTYN Theater, 8
Danės St.
𝐉𝐓𝐃 𝐞𝐬𝐤𝐢𝐳𝐚𝐬 𝐈𝐈: 3:15 p.m. at the Training Theater of the Lithuanian Academy of Music and Theater, 4
K. Donelaičio St.
𝐉𝐓𝐃 𝐞𝐬𝐤𝐢𝐳𝐚𝐬 𝐈𝐈𝐈: 4:45 p.m. at the Klaipėda Drama Theater, Teatro St. 2
𝐉𝐓𝐃 𝐞𝐬𝐤𝐢𝐳𝐚𝐬 𝐈𝐕: 6:00 p.m. at the Klaipėda Culture Factory, Bangų St. 5A

SPACES ARE LIMITED, so please register at https://forms.gle/xXt2NPmNrHtex9zG7

𝟐𝟐 𝐯𝐚𝐥. – 𝐟𝐞𝐬𝐭𝐢𝐯𝐚𝐥𝐢𝐨 𝐮𝐳̌𝐝𝐚𝐫𝐲𝐦𝐚𝐬 𝐢𝐫 𝐯𝐚𝐤𝐚𝐫𝐞̇𝐥𝐢𝐬 “Amzina Juuni” 𝐬𝐮 𝐠𝐫𝐮𝐩𝐞 𝐃𝐄𝐁𝐈𝐔𝐓𝐀𝐈
Dress code: “The Sea Brought It to Me”
Herkus Kantas, 3 Naujoji Uosto St.

ALL EVENTS ARE FREE
. THE EVENTS WILL BE FILMED AND PHOTOGRAPHED.

Sponsors: Herkus Kantas, Kronenbourg, BŪKČIA kombučia.
The theater’s activities are funded by: the Lithuanian Council for Culture and the Klaipėda City Municipality.
The theater is transported by SDG.

Screening of Sketches from the "Young Theater Days" Festival

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KUFA Neighbors' Day | One-Day Neighbors' Choir

29 May 2026 18:00

Free

On May 29 at 6 p.m., Klaipėda Culture Factory and KUFA resident Pajūrio Chorus invite Klaipėda residents and visitors to join a community initiative and celebrate European Neighbors’ Day together. This year’s community-building initiative is special: it will bring together a one-day neighbors’ choir, with which the organizers aim to achieve the “Largest Neighbors’ Choir” 𝘳𝘦𝘬𝘰𝘳𝘥𝘰 (an exceptional achievement): the largest number of neighbors singing at the same time. The record will be verified by the Public Institution “Lithuanian Record Service.”

The program includes:

– Neighbors’ Gathering
– A lively warm-up
–
Setting the record for the “Largest Neighbors’ Choir” – A repertoire of songs familiar to everyone*

*Stay tuned—we’ll be announcing the lineup soon.

Everyone is welcome to join, regardless of age, profession, or musical background. We welcome not only those who sang in a choir as children, but also those who dreamed of doing so but haven’t yet dared to take the first step.

European Neighbors’ Day reminds us how important it is to get to know the people who live nearby, strengthen community ties, and build a city where it feels good to be together.

The organizers encourage you to bring your neighbor along to the festival! After all, a neighbor is a neighbor!

Date: May 29
Time: 6:00 p.m.
Location: Terrace of the Klaipėda Culture Factory (facing Jono Hill)
Free
admission No age restriction

KUFA Neighbors' Day | One-Day Neighbors' Choir

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Young Theater Days 2026

05 August 2026 10:00

KUFA residents, Klaipėdos jaunimo teatras, invite you to the 14th edition of the Jauno Teatro Dienos (Young Theatre Days) Festival, bringing together theatre professionals from across Lithuania to create, experiment, exchange ideas, and collaborate.

Creative teams made up of directors*, set designers, composers, actors, and other performing arts professionals will develop original stage sketches across various venues in Klaipėda. The festival will culminate in a public showcase of these newly created works.

Join us for free sketch presentations on August 8, taking place in different locations throughout Klaipėda.

This year’s directors and choreographers working with the selected creative teams:

𝐀𝐠𝐧𝐞̇ 𝐌𝐚𝐭𝐮𝐥𝐞𝐯𝐢𝐜̌𝐢𝐮̄𝐭𝐞̇ is a composer, sound artist, and director creating work for theatre, film, and interdisciplinary performance. A true one-woman orchestra, Agnė also contributes to the Muzika erdvėje and Sirenos festivals. Her artistic practice is distinguished by a unique approach to sound, combining music, space, technology, and performance.

𝐃𝐚𝐫𝐢𝐮𝐬 𝐆𝐮𝐦𝐚𝐮𝐬𝐤𝐚𝐬 is one of Lithuania’s most acclaimed theatre and film actors, who in recent years has also established himself as a director. A recipient of the Golden Stage Cross award, a long-time actor with OKT Theatre, and artistic director of VšĮ Darbinininkai, his directorial work explores the inner world of human experience, memory, and addiction.

𝐔𝐫𝐬̌𝐮𝐥𝐞̇ 𝐁𝐚𝐫𝐭𝐨𝐬̌𝐞𝐯𝐢𝐜̌𝐢𝐮̄𝐭𝐞̇ is an emerging theatre director working in Lithuania and internationally, from Germany to Iceland and Ukraine. She completed both her Bachelor’s and Master’s degrees at the Lithuanian Academy of Music and Theatre under Yana Ross. Her work focuses on themes of time, intergenerational relationships, and collective memory.

𝐍𝐚𝐮𝐛𝐞𝐫𝐭𝐚𝐬 𝐉𝐚𝐬𝐢𝐧𝐬𝐤𝐚𝐬 is one of the leading voices of Lithuania’s new generation of theatre-makers. Creating bold and contemporary productions both in Lithuania and abroad, he studied at the Lithuanian Academy of Music and Theatre with Jonas Vaitkus and Yana Ross. His production bowel earned him the Golden Stage Cross award in the Young Artist category.

Beyond creating new stage works, participants of the Jauno Teatro Dienos festival also take part in professional workshops. This year’s programme includes creative workshops led by contemporary dance artist and choreographer Mantas Stabačinskas.

All sketches, screening times, and venues can be found here:https://kulturosfabrikas.lt/en/renginiai/screening-of-sketches-from-the-young-theater-days-festival/

Capacity is limited, and registration is required:https://forms.gle/xXt2NPmNrHtex9zG7

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"Portraits in Words": Mačernis | 23 and Eternity

28 April 2026 18:00

Free

“Portraits in Words” is a new experiential literary evening initiative launched by KUFA in collaboration with Word Lab, inviting you to encounter extraordinary individuals through their texts, their times, and their inner states.

The first evening is dedicated to VYTAUTAS MAČERNIS. A poet who did not live to grow old, but who became eternal.

This won’t be a lecture. Not a commemoration. Not a performance. Not just a poetry reading.

This is a living attempt to bring Lithuania’s newest classics to life—through words, light, silence, and questions.

ON THE PROGRAM:

🔹 Live and audio readings of Vytautas Mačernis’s texts, brought
to life by the voices of Valentinas Masalskis and Donatas Stakėnas—on time, existence, eternity, and love. About the author himself, through the words he wrote.

🔹 Visuals:
Projections, excerpts from contemporary documentary footage, archival photographs.

🔹 Music
: Musical interludes inspired by the poetry of Vytautas Mačernis.

🔹 Expert literary insight: Contextual commentary by Ramunė Galdikienė, an expert
teacher of Lithuanian language and literature at Klaipėda Lyceum.

WHO IS THIS EVENING FOR?

For those who have ever felt that their age doesn’t match their mindset.
For those who are concerned with questions about existence.

The event is free, but space is limited.
Registration is required and confirms your attendance.

REGISTRATION: https://forms.gle/tLpkXf1SWbHzvLog6

"Portraits in Words": Mačernis | 23 and Eternity

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"YOUNG CREATORS" Summer Camp for children ages 9–13 (Session 4)

20 July 2026 08:30

Give your child a summer that inspires!

We invite children ages 5–13 to the “YOUNG CREATORS” day camp organized by the Klaipėda Youth Theater—a place where ideas, friendships, and first creative discoveries are born.

Over the course of the five-day camp, children will dive into the colorful world of the arts: they’ll try their hand at theater, music, visual arts, film, dance, and even the circus. Every day brings a new adventure that fosters curiosity, self-confidence, and creative thinking.

The highlight of the camp is Friday’s performance, during which the children will present their creative projects to their parents and loved ones. It’s not just a performance—it’s a moment of pride!

INCLUDED IN THE PRICE:
A safe, inspiring environment at the “Culture Factory” in Klaipėda
Meals 3 times a day (breakfast, lunch, and afternoon snack)
Diverse creative activities: theater, music, visual arts, film, dance, circus
Professional instructors and meetings with artists
All necessary materials and equipment

Session IV (July 20–24) Ages
9–13 (Leaders: Justina Burakaitė and Adolfina Kunčiūtė)

PRICE: 250 EUR until May 1, and 289 EUR
thereafter. More info:
https://kjt.lt/…/2-pamaina-didieji-9-13-metai-liepos…/
___ For questions: kurejustovykla@gmail.com +370 663 69777

"YOUNG CREATORS" Summer Camp for children ages 9–13 (Session 4)

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"YOUNG CREATORS" Summer Camp for children ages 9–13 (Session 2)

13 July 2026 08:30

Give your child a summer that inspires!

We invite children ages 5–13 to the “YOUNG CREATORS” day camp organized by the Klaipėda Youth Theater—a place where ideas, friendships, and first creative discoveries are born.

Session II (July 13–17) Ages
9–13 (Leaders: Justina Burakaitė and Adolfina Kunčiūtė)

PRICE: 250 EUR until May 1, and 289 EUR
thereafter. More info:
https://kjt.lt/…/2-pamaina-didieji-9-13-metai-liepos…/
___ For questions: kurejustovykla@gmail.com +370 663 69777

"YOUNG CREATORS" Summer Camp for children ages 9–13 (Session 2)

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"YOUNG CREATORS" Summer Camp for children ages 5–8 (Session 1)

13 July 2026 08:30

Summer Camps – “Young Creators”

Give your child a summer that inspires!
We invite children ages 5–13 to the “YOUNG CREATORS” day camp organized by the Klaipėda Youth Theater—a place where ideas, friendships, and first creative discoveries are born.

Session 1 (July 13–17) Ages
5–8 (Leaders: Karolina Kontenytė and Osvaldas Tokarevas)

PRICE: €250 until May 1, and €289 thereafter

More: https://kjt.lt/…/1-pamaina-mazieji-5-8-metai-liepos-13…/

___

If you have any questions: kurejustovykla@gmail.com +370 663 69777