Events

 The Culture Factory invites cultural representatives, creators, and young entrepreneurs to participate in a practical entrepreneurship seminar entitled "SEO | HOW TO FIND YOURSELF AMONG THE ANSWERS?"

Simonas Naudžius
Director, Head of Advertising, Digital Strategist, SEO Specialist.

A digital strategist combines all online marketing channels and platforms—from SEO to paid media and content—into a single effective plan that is used to market a product or service.

SEO specialist who has helped several websites reach the top positions in Google search results by optimizing content, articles, and websites according to SEO requirements. Actively developing both internal and external SEO projects, consulting on SEO issues for companies such as Audimas, Mantinga, Kauno grūdai, TGS Baltic, Terra Publica, and many others. More than 8 years of experience working with Google tools: Google Ads, Google Analytics, etc.

Seminar program:

GET YOUR OWN COMPUTER!
 We invite you to a 2-hour practical SEO seminar!
 During this meeting, we will not only explore the basics of SEO (what, how, and why it works in searches), but also look for practical ways to get your business noticed:
 ChatGPT responses 
 Google AI Overview box 
 Perplexity search results 
 This will not be just theory – we will work in real life, analyze, search for keywords, optimize content, and discuss how to adapt to the era of AI-driven search.
 The seminar is intended for representatives of small and medium-sized businesses, marketing specialists, and anyone who wants to be visible in the new generation of search engines.
 You will leave with specific insights and actions that you can apply right away!
 Duration: 2 hours
 Format: Practical seminar
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 Part 1 – SEO basics in today's context
 What is SEO today and why is it changing?
 How is AI (ChatGPT, Google SGE, Perplexity) changing the rules of the game for search engines?
 How does classic SEO differ from "AI-visible" content?
 Objective: To understand why traditional methods are no longer sufficient.

 Part 2 – Practical analysis: how does AI see your content?
 We will use real business examples:
• We will analyze how these AI systems interpret information•
We will look for shortcomings and opportunities
 Discussion: Why doesn't AI see your business (yet)?
 Objective: To see how AI interprets content and what can be changed.
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 Part 3 – Keyword and content strategy for AI search
 How to find keywords that AI likes?
 What content is more likely to be "picked up" in AI responses?
 Content structure: headings, facts, sources, quotes
 How to structure a page so that AI extracts your information?
 Goal: Create a foundation for AI-friendly content.

 Part 4 – Q&A + mini plan for your business
 Individual questions
 Ideas and suggestions for specific participants' businesses
 Quick action plan: what to do in the next 7 days?
 Goal: Each participant leaves with a clear next step.

Registration has been suspended.

 Location: Culture Factory, CONFERENCE HALL (first floor)
The seminar will be photographed.