Events

The Culture Factory invites cultural representatives, creatives, and young entrepreneurs to participate in a practical entrepreneurship seminar titled KUFA | FANTASY OR REALITY – HOW DOES DIGITAL MARKETING REALLY WORK? on May 14. 4:30 PM at Kultūros fabrikas (Conference Hall A, first floor).

Registration: https://forms.gle/H2bS3a9q46M7MG3A7

The training will be led by:
INDRĖ RAZBADAUSKAITĖ-VENSKĖ – a neuromarketing trainer who has spent more than 93,860 hours honing her marketing skills

JUSTĖ AKELAITYTĖ – Digital marketing and e-commerce professional, Head of E-commerce Development at Fantazijos.lt

In this seminar, we will bring together two aspects that are usually considered separately: digital marketing and consumer behavior.
Justė Akelaitytė will discuss what actually works in digital marketing: content, advertising, channels, and practical solutions.
Indrė Razbadauskaitė-Venskė will help you understand the consumer decision-making process: trends—how they think, what influences them, and why they choose (or don’t choose) your brand

Training agenda:
45 min. – Consumer behavior; 1
hr 15 min. – Digital marketing: key aspects of reaching and engaging audiences in the digital space; up
to 30 min. – Q&A

Location: Kultūros fabrikas (Conference Room 1A)
Duration: 2–2.5 hours. Photography will be
permitted during the event.